Trident’s Anamorphic Illusion

client

MyTrident

solution

Anamorphic Content Development

Bharat Tex is set to be India's largest Global Textile Event. It showcases the best of India's textile industry, focusing on trade, investment, and sustainability brands. In this expo, brands showcase their product detailings, offerings and leadership in the Market. Trident, as a silver partner of Bharat Tex 2024, sought to showcase its products and showcase itself as a market leader. The client envisioned creating an immersive experience within the "Digital Bharat" section, leveraging LED and 3D Anamorphic Illusion Technology to captivate attendees over the 5-day event.

MOTHER-BABY EXPERIENCE

Over 10000 visitors immersed themselves in the experience

Our Role

In collaboration with Trident, Ink In Caps devised a solution to leverage immersive technology and visual storytelling to captivate attendees. Recognizing the importance of customer engagement, We created a 360 immersive room within the "Digital Bharat" section. This room would feature 3D Anamorphic Illusion Content displayed on large LED screens, providing visitors with a unique and captivating experience.

Tech sight

IIC was tasked with creating a massive immersive room, equipped with high-resolution P2 LED screens. Overcoming tight deadlines, IIC developed immersive high-quality content showcasing Trident's story as how they are a leader and showcasing the global reach in the industry, animated with iconic imagery. The content was meticulously crafted to provide attendees with an engaging and informative journey.

The Impact

Despite the rigid timeline, the immersive experience garnered significant attention at the Bharat Textile 2024 Expo. Over 10,000 visitors immersed themselves in the interactive room. The immersive content effectively showcased Trident's market leadership and left a lasting impression on attendees.